Politics aside, there’s a bull in the china shop and we’re lovin’ the show. The nightly news leads with real or imagined stories on his latest antics. People flock to rallies to hear his next incendiary blast. Special interest groups stir the waters, competitors scramble for relevance and election fever sweeps across the media like it’s already 2016.
The undeniable truth: Trump is good for business. And the more he claims to be, the more he pumps it up. Advertising, guest services, convention and meeting centers, food, transportation… revenue is up and as candidates scramble to get their messages out, budgets are blossoming.
Scott Walker’s departure barely moves the needle but he shouts out to his colleagues: circle the wagons, it’s gonna be a slog. As if we didn’t know, but this soon? For many of us, election fatigue was so pervasive in the last presidential run, we cringed at the idea of this new cycle. Did we know it would be on us with such ferocity this soon? How does that portend for the coming months in a hyper-sensitive social network that condemns and demands within hours of an unexpected comment?
For those of us in the media, there are two options: taking the high road and remaining politically neutral, so that we may work with and service a variety of oncoming projects and deadlines. Or drawing a line and declaring allegiance to one side or another.
I feel fortunate to represent a variety of professionals with their own opinions. We discuss the challenge of fair and ethical performances and find that there are those who, just like so many other voters, will hold to a set of beliefs and act only within their constraints. And others who want to be available to help express a variety of viewpoints… so long as they aren’t too far afield from what seems right. Or left.
There’s a long path ahead. Let’s pay attention to the quality of the work we do and see just how entertainingly the candidates portray themselves, as we work to enhance the business of America’s democracy.